Translating traditional workmanship to the now by mixing American classic jeans with a Japanese eye for detail.
Kings of Laundry is a special selection of denim with extra focus on innovation in wash and finish. The Kings use special laser beams to distress the jeans and ozone to lighten the denim. This saves lots of water and reduces the use of chemicals. 
Save water, enjoy life!
Just like the Kings Uncover Lab works with laser beams. This weekend (13, 14 September) we will join forces at de Bijenkorf Amsterdam. Uncover Lab will personalize your freshly bought pair of K.O.I’s with their laser machine. Read more about the laser event. See you there!

Kings of Indigo  x Uncover Lab x de Bijenkorf

Jeans are our partners of time, becoming more personal and more loved the more we wear them. This weekend on the 13th and 14th of September you can start this journey with an exciting way to personalize jeans. We have organized a special event together with Uncover Lab at de Bijenkorf Amsterdam. Buy a pair of K.O.I jeans and with the help of a laser they can engrave your name, logo or a special design into the jeans. You can also choose one of the leather accessories. 
Uncover Lab cherishes craftsmanship and innovation, just like the Kings. We both strive to create a more durable and beautiful world, by strengthening the bond between people and objects. This weekend it´s all about you and your pair of jeans.

Uncover Lab is the first ´tattoo shop for objects´ and since July 2013 they are located in Hutspot on the Rozengracht in Amsterdam. Just like a tattoo shop, you’re free to bring in your own design, or create something together with their Creative Operators. The same goes for the object: either bring it with you or pick something at the spot. The possibilities are endless but some examples are Custom Moleskines, wooden power blocks, laptop engravings and off course your K.O.I denim!

So come by this weekend and see it for yourself!

There’s plenty of KOI in the ‘sea’, check out our webshop for more!

The art of woodblock printing

A new technique in the K.O.I collection is the art of woodblock printing, the authentic way of applying a print. Bathed in natural indigo and printed with original Kings of Indigo patterns, the result is far from traditional. For both men and women our collection offers a range of woodblock printed tops that stand out and support your love for everything blue! 

Find out more about woodblock printing on our website.

Did you guys already check out our new web shop?The first new arrivals and stories are up!

Did you guys already check out our new web shop?
The first new arrivals and stories are up!